I’m just wondering where you all would store things like logo files – it feels like this should be inside 11, but I haven’t seen anything that jumps out at me.
We have it as a subset of marketing.
Thanks. To be honest that’s where I was looking and expecting to find it first, so at least that reassures me.
Hi there,
That’s the kind of stuff we designed 40-49 Library of creative inputs
to be a home for.
All the things that get reused over and over to make things for marketing and communications, etc. But that often get lost in amongst folders of individual campaigns or design jobs. For example:
- colour palettes and typefaces,
- logos,
- taglines and reusable marketing copy,
- product photography,
- product video clips, etc.
So our master logo (and its variants) live in 43 Images
. Along with other things like stock photography, or diagrams and illustrations that we reuse.
So when we need to, say, make a video that uses our logo, we manage that job in 50-59 Portfolio of creative outputs
and grab the logo when it’s needed.
And if that video happened to be part of a big marketing campaign, we’d manage the overall logistics in 30-39
, if required. We’ve never done a big marketing campaign, but in theory
Hope that helps?
ps. Johnny just updated the keyword search for the website. So a search for ‘logo’ should (hopefully) bring up 43 Images
as the first hit now. Let us know if search ever doesn’t find what you need because we can update the keywords easily now.
Indeed. This was my hope for the site, that we can just add and add to it and it’ll become more useful.
It’s (one of the) reason(s) that you don’t have the full copy of the text in your JDex downloads.[1] As soon as I’ve done that and you’ve added your own notes, now I can’t ever update it.
I’d be really interested to hear how/if people are using this and what we can do to improve the overall experience. It’s the reason I built my own thing: I control it. I can do what I like.
The other being that some of them are really long, and we thought our text would just get in the way of your stuff. ↩︎
Thank you both! This makes perfect sense now. One minor issue was that I didn’t have the foggiest idea what “Library of creative inputs” means, so I was just happily ignoring it
I still don’t really “get it.”
Are you saying that, for example, my logo and an image would live in 40-49, but if I was to watermark that image with my logo that would then live in 50-59? Unless it was itself going to be reusable, in which case it woul still live somewhere in 40-49?
See if this helps, and if not let me know and I’ll clarify with words on the SBS system pages.
Super important concept! We use this not every day, but certainly we touch our ‘creative stuff’ weekly.
We’ve always called those inputs “templates” and I’m not sure if the language difference is simply a matter of preference or if there’s nuance that I’m missing.
I think you’ve got the gist of it.
Those area titles just kinda mean:
40-49 Library of things I reuse to make stuff
50-59 Portfolio of my creative jobs that are done or ongoing
Maybe we need to tweak their names if people are scared of them . Or you could tweak your own if it helped?
Not every job in 50-59
will generate handy, reusable items. But if it does, just copy the useful thing back into 40-49
.
For example, a fancy cake business decides to update the product photos on its website:
- They manage the creative job/photoshoot and website update in
50-59
, - Probably grabbing a few things from
40-49
during that process, - And it turns out they love the new photos so much they decide to use them everywhere - social media, real-life print jobs, email updates, etc.
- So they neatly file the new ‘hero’ images in
43 Images
, - Now they’re not having to remember which creative job those great photos were in, or explain to a new staff member an old job where they can find the important product photos. The photos are now in an obvious place, clearly labelled as
Master cake photos
.[1]
The idea is to give some separation to creative assets and creative jobs. To get them out of the day-to-day business admin and into a ‘design studio’.
Partly because you’re in a different state of mind than say, doing your taxes. And also just making sure all the important creative bits and pieces don’t get lost and have a home of their very own.
I haven’t had a piece of cake for way too long, it seems to be bleeding into my subconscious… ↩︎